Something different.

 
 

Atlanta (CNN) The message on the two trucks with the blue electronic billboards was hardly subtle and impossible to miss as they rolled through the busy streets of Atlanta.

Drivers paused at lights, pulled out their cell phones to take pictures and watched the bright lights pass by. The backs and sides of each truck were outfitted with flashing LED lit political ads measuring roughly 10-feet wide by 6-feet tall. Their message, "Vote Democrat, Get $1200," was very big indeed.

"This story isn't so much about the big money, it's about the big message" said Jon Jones as he tailed his two electronic billboard trucks.

 

RelationPAC is focused on finding that sweet spot of science and art to find just the right way to communicate with people to bring about real change.

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